What global headquarters often misunderstand about CEE retail
International teams often enter CEE with a retailer list and assume that account coverage is the central challenge. The deeper challenge is understanding how buyers allocate attention […]
Insights library
Practical intelligence from Central and Eastern Europe.
Market structure, countries, retail, e-commerce, distribution, pricing and partner governance.
How uncontrolled marketplace sales damage regional expansion
Marketplace availability can look like evidence of European market entry. It may instead create a fragmented online footprint before the company has decided who should control pricing, […]