About
The mission, founder and editorial independence behind CEE Trade Hub.
Created to make CEE easier to understand—and harder to oversimplify.
CEE Trade Hub was founded by Michał Sroka, an international sales and market-development executive with more than a decade of experience across consumer technology, smart home, retail, distribution, e-commerce and European markets.
The problem we address
Central and Eastern Europe is often placed inside broad organisational labels and managed through incomplete assumptions. Headquarters may treat the region as one distributor territory, focus only on population and GDP, or copy a Western European route to market without accounting for local retail, price transparency and partner structures.
What we publish
- Regional and country market primers
- Retail, e-commerce and distribution analysis
- Route-to-market frameworks
- Interviews with practitioners and local specialists
- Practical briefings for international commercial teams
- Commentary on recurring market-entry mistakes
Independence and commercial separation
CEE Trade Hub is an independent editorial initiative operated separately from current and former employers. Published views do not represent those organisations. Commercial European market-entry and business-development projects are handled separately through ExpandToCEE.