How to evaluate a CEE distributor beyond the company presentation
Distributor presentations tend to show geography, logos and years of experience. These signals do not reveal whether the partner can launch and develop a specific category today. […]
Insights library
Practical intelligence from Central and Eastern Europe.
Market structure, countries, retail, e-commerce, distribution, pricing and partner governance.
When distributor exclusivity becomes a growth blocker
Exclusivity can create confidence for a distributor to invest. It becomes a problem when the rights are broader than the partner’s demonstrated capability. Common warning signs The […]
Distributor, direct retail or marketplace in CEE?
The choice between distributor, direct retail and marketplace should reflect the organisation’s capabilities, category economics and the specific learning required from the market. Distributor A strong distributor […]