Why the largest European market is not always the best first market
Market size is easy to compare. The best first market is the one that combines meaningful opportunity with a realistic chance of executing well and generating transferable […]
Insights library
Practical intelligence from Central and Eastern Europe.
Market structure, countries, retail, e-commerce, distribution, pricing and partner governance.
Why pricing architecture must be designed before market expansion
Many projects begin with an export price and add channel margins afterwards. This can produce an attractive opening order and an impossible consumer price. Work backwards from […]
CEE is not one market—and strategy should not treat it like one
Central and Eastern Europe is a useful regional concept. It helps companies organise management, reporting and expansion priorities. The problem begins when the label is mistaken for […]